In the exciting world of ecommerce, understanding your unique entrepreneur personality as a business owner can make a big difference in your success. Whether you run an Amazon store, own a Shopify brand, or sell products online in other ways, knowing how traits like strong communication skills and a knack for social interactions can help you lead and sell better is super important.
Delving into the wisdom shared by Malcolm Gladwell in “The Tipping Point” and Daniel Pink in “To Sell is Human,” we explore the ways in which successful entrepreneurs can leverage their unique personality traits, regardless of whether they identify as introverts, extroverts, or ambiverts, to maximize their influence and drive success.
Exploring the 3 Different Entrepreneur Personality Types
There is no one trait for entrepreneurs to build a successful business. Most not only have an entrepreneurial spirit but also an array of key strengths ranging from strong people skills to much needed organizational skills.
For our purposes today, let’s dive into how different personalities can boost your role as an ecommerce business owner.
Connectors: The Network Wizards
Connectors are the super social stars of the ecommerce world. If you’re a connector, you’re great at meeting new people and making friends. Enjoy going to the many conferences, summits, and workshops? Well this is you! This skill is crucial when you need to grow your network to include more customers, partners, and maybe even investors. For ecommerce business owners, being a connector means you can build trust quickly and open up new opportunities for your business.
Imagine you’re at a big event with lots of Amazon sellers and Shopify brand owners. As a connector, youโd be chatting, sharing business ideas, and finding ways to work together with others. Itโs all about making strong connections that help your business grow.
The Maven: The Know-It-All Leaders
Mavens are the brains of the ecommerce world. They love learning and always know the latest and greatest in their area. If you’re a maven, you’re probably an expert in what you sell and know all the trends before they are cool.
You could be a reseller of existing brands, masterful with Keepa, and know exactly which profitable products to buy or you could be a private label brand seller who really understands their target audience and can deliver the right next product to generate lots of ecommerce sales.
As an ecommerce business owner, being a maven helps you stand out. You can share your knowledge through blog posts or videos, which makes people see you as a go-to person in your field. If you are running a Discord or Facebook group, you are most likely a maven. In the end, this makes customers trust you more and can attract other business opportunities.
Salesmen: The Charming Persuaders
If you’re a salesman type, you’re awesome at convincing people. Some may even say this is your natural charm. This is a superpower in ecommerce because you need to persuade people to buy your products. Salesmen have a natural ability to get customers excited and interested in what they’re selling.
For ecommerce sellers, using your salesman traits means you can create amazing product descriptions, exciting ads, and persuasive emails that convince people to click the “buy” button. Whether you’re talking to a customer or negotiating a deal with a supplier, your ability to charm and persuade can make a big difference.
Mixing Personalities for Success
The best ecommerce business owners know how to use their personalities to handle different parts of their business. For example, a maven might be great at handling the details of product listings on Amazon, while a connector might focus on reaching out to new Shopify brand owners to create partnerships.
Itโs also important for business owners to work well with others who have different strengths. Maybe youโre great at coming up with big ideas but not so good at the details. Finding a team member who complements your skills can help your business run smoothly.
As you scale your business and build your teams, your array of entrepreneur traits will expand. You will need to develop new analytical skills, problem-solving skills, and most certainly verbal communication skills. Natural leaders aren’t born. They put in the work on a daily basis. Identify your entrepreneurial personality strengths and weaknesses and hire complementary entrepreneurial traits.
Everyday Heroes in Ecommerce
Think about a business owner who uses their skills to help their community or make the world better. This kind of social entrepreneur uses their ecommerce platform to create positive change, which can also attract customers who care about the same causes.
Or consider the helper entrepreneurs who focus on making their customers happy. They might spend extra time making sure their service is top-notch, which keeps customers coming back.
Wrapping Up: Use What You’ve Got!
No matter if you’re selling on Amazon, running a Shopify store, or managing another kind of ecommerce business, knowing your strengths and how to use them is key. Whether you’re dealing directly with customers, planning your business strategy, or figuring out the tech side of things, your entrepreneur personality can be your superpower ensuring your entrepreneurial success.
Understanding and using your unique traits can help you make better decisions, build stronger relationships, and lead your business to success. So, embrace who you are, and let your entrepreneur personality shine in your ecommerce business!
