Unlock the Secrets to Amazon Ad Success in 2024! Download the Retail Media Revealed report to gain exclusive insights from the experts. Here’s a taste of the strategies top brands are using to drive unmatched sales and build their brand power across Amazon and Walmart.

If you’re selling on Amazon, you already know the fierce competition and rising costs can make it hard to see the returns you’re after. But with advertising on Amazon expected to reach over $44 billion in 2024, there are proven tactics out there to help you get your share of this massive market. Retail Media Revealed dives deep into the strategies of successful brands and highlights the advertising moves that deliver the best ROI—many achieving up to 7X returns! Here’s a teaser of what’s inside this game-changing report:

1. Maximizing Ad Formats on Amazon

Amazon’s advertising suite has exploded with options, and with so many choices, you’ll want to focus on what truly works. According to the report, video ads have become the new secret weapon for Amazon sellers, showing the highest return on investment. Video ads captivate high-intent shoppers, combining visuals with storytelling, which makes a powerful impact. Sellers who prioritize these ads are seeing incredible results, with an impressive 50% of brands ranking video as the most effective format for capturing shopper attention.

What does this mean for you? Imagine delivering a brand experience that resonates with customers as they browse, using engaging videos that tell your story and showcase your products in action. This report dives into why video ads are working so well and breaks down how to use them strategically in 2024.

2. Why Walmart is Gaining Traction in the Advertising Arena

While Amazon continues to be the retail media leader, Walmart is emerging as a formidable competitor. Why? According to the report, Walmart’s ads are up to 40% cheaper than Amazon’s. In a landscape where every dollar counts, these lower prices have brands flocking to Walmart Connect, Walmart’s advertising platform, to expand their reach and get more bang for their buck. What’s more, over 80% of brands are actively advertising on Walmart, with 58% focused on customer acquisition and 56% prioritizing brand awareness.

For Amazon sellers, this trend could mean diversifying ad efforts to Walmart’s platform, taking advantage of the cost benefits while reaching millions of new customers. The report reveals insights into how Walmart is transforming its platform with upgrades like Sponsored Video, in-store programmatic ads, and offsite ad placements, all of which are attracting brand dollars.

3. Mastering Data-Driven Targeting with First-Party Data

First-party data is becoming the crown jewel of retail media. As traditional cookies face obsolescence, brands are turning to platforms like Amazon and Walmart, which offer a wealth of first-party data that’s unmatched. With access to consumer behavior, purchase history, and other personalized data, brands can create targeted campaigns with laser-focused precision. Retail Media Revealed breaks down how leading companies are leveraging this data to engage more effectively, guiding you on how to build and deploy high-performing campaigns based on user behavior.

Curious about what this could look like for your brand? Imagine understanding the precise patterns of your ideal customers and using those insights to tailor your ads to them, ultimately enhancing engagement, driving conversions, and building loyalty. This section of the report will help you understand the possibilities and practical steps to take advantage of first-party data.

4. Tracking Metrics that Drive Results

What’s the point of a great ad strategy without clear metrics? Brands are shifting their focus to metrics that truly reflect their goals. The report highlights Cost Per Click (CPC) as a major focus for 2024, with an increase in CPC costs year over year. To keep your campaigns profitable, it’s essential to keep an eye on this metric. Another key metric is Return on Ad Spend (ROAS), which remains vital in determining whether your ad dollars are yielding the returns you need to justify further investment. The report dives into these metrics and provides a framework to guide you through tracking and interpreting them for maximum performance.

The insights in this section are like having a roadmap to identify which ads bring in the most revenue and which ones need optimization. You’ll learn how to track what matters most at each stage of the sales funnel, from awareness to conversions, and maximize your ad spend for sustainable growth.

5. New Ad Formats for Streaming TV

Amazon has upped the ante by introducing interactive ad formats across streaming platforms, making it easier than ever to reach customers right in their living rooms. Imagine the power of engaging potential customers with interactive “shoppable” ads on Prime Video, where they can add products to their cart directly from their screen. This year, Amazon is offering carousel ads and interactive pause ads that let customers explore multiple products without leaving their content, as well as brand trivia ads that keep customers engaged and learning more about your products.

These ad innovations are not only engaging but also highly effective at driving in-the-moment purchases. Retail Media Revealed dives into these formats, explaining how they bridge entertainment with commerce, making them a powerful addition to your ad strategy.

Get the Full Report and Transform Your Ad Strategy

This exclusive PDF offers a behind-the-scenes look at how today’s top brands are navigating the ever-evolving retail media landscape. From identifying the most effective ad formats and choosing the right platforms to tracking the metrics that matter, Retail Media Revealed is your go-to guide for optimizing your advertising and staying competitive.

Ready to put these strategies to work? Don’t miss your chance to learn from the best. Download Retail Media Revealed: Brands’ Strategies and Innovations for 2024 now and set your Amazon business on the path to unstoppable growth.