Our Marketplace Services Division utilizes a strategy designed to maximize a client’s products exposure, reduce order cancellations and increase positive customer feedback. At the core of the Marketplace Optimization strategy is data collection and analysis. We identify poor performing signals and then correct problems and enhance marketplace visibility to increase marketplace-referred sales. Our BBE Programmatic advertising solutions drive sales velocity and brand exposure for our client brands. Developing shopper profiles and exposing unique-to-Buy Box Experts targeting options and media gives our brand campaigns a leg up on the competition. With a laser focus on marketplace sales velocity and profitability, the BBE platform crunches data for optimization, leveraging dozens of signals and performance indicators to fine-tune campaign performance.